ORGANON
Sports analytics

Synopsis

Organon is a state-of-the-art, technologically robust, futuristic data platform that's first-of-their-kind in the industry. It helps organisations capture and manage all sorts of data, discover insights through sophisticated algorithms built into it and rewire their decisions to improve business performance.

Technology

Web
The Challenge
There was a lack of tech-platform that provided answers to the existing questions that were critical to the performance of the sports industry as a whole, as well as addressed latent pains that were yet to be discovered by the industry.
Our thought process and identifications
The vision of Organon was to influence the sports industry by changing the way organisations functioned and help them take better, data-driven, tactical and strategic decisions based on the extraction and intelligent use of data. On top of aiding in the development of a comprehensive marketing strategy, it required the ability to directly impact the organisation's ability to grow revenues organically.

How we addressed their challenges, our solutions, etc.
Organon's built-in algorithms allow it to quantify fan behaviour, impacts of planned or unforeseen events, and the impacts of any action that is taken by a sports organisation. By doing so, the platform essentially correlates different dimensions of these three areas and determine the optimal actions that needs to be taken to maximize business performance while ensuring a positive fan attitude.
About the Client
Proem Sports Analytics, having its offices in Singapore and Bengaluru(India), consists of renowned data scientists, sports professionals and strategists from across the globe who have delivered immense value to numerous industries such as sports, energy, defence, and aviation. They provide a surgical focus on off-field elements such as sales patterns and ticket pricing to help rights holders grow their business, providing a one-stop destination for all matters related to off-field management; be it data capture, intelligence, or execution. Proem provides business guidance and insights through proven data-driven methodologies.

Current status

The application is live and being used by Proem Sports